When your company is geared toward a very niche audience, defining your brands voice is easy, but seeking out the consumers of that niche could be difficult.  

 

To accomplish this we heavily utilized social media to not only improve their presence but to reach a highly targeted audience.  

 

We also placed a large empahsis on establishing industry contacts with a similar demographic, who already had a presence with these niche consumers.  By doing this we were able to levarge the unique product HDtracks has to offer and the audience these companies could provide.